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該來的還是會來!歐盟批準里程碑式法案,蘋果的好日子到頭了? – 有海水的地方就有中國人

該來的還是會來!歐盟批準里程碑式法案,蘋果的好日子到頭了?

該來的還是會來!歐盟批準里程碑式法案,蘋果的好日子到頭了?
2,266

該來的還是會來!

该来的还是会来!欧盟批准里程碑式法案,苹果的好日子到头了?

在智慧型手機領域,既做手機又能自研SOC晶片的企業少之又少,全球僅有三家可以做到,分別是華為、蘋果、三星。如果再加上作業系統,那麼華為和蘋果的優勢最大。

但是,華為鴻蒙OS系統的生態還不夠完善,相比蘋果iOS生態有一定的差距。關鍵是,這個差距還很大。要知道,全球作業系統長期被谷歌安卓和蘋果IOS所壟斷,已經形成了一到堅硬地護城河。

據數據顯示,在全球作業系統市場中,谷歌安卓占比高達77%,蘋果iOS占比則為23%,僅剩下了不足1%。雖然蘋果iOS系統市場份額占比不高,但其生態閉環早已牢不可破。

该来的还是会来!欧盟批准里程碑式法案,苹果的好日子到头了?

大家都知道,蘋果是全球最賺錢的公司,幾乎沒有對手。而造成這個局面出現的原因無非就是iPhone的銷量和蘋果生態帶來的穩定收入。

就拿蘋果商店來說。截止到2021年,蘋果已經擁有7.45億付費訂閱用戶。要知道,在蘋果的App Store上購買應用,或在應用中內購時,蘋果公司會從銷售額中抽走30%,這就是所謂的「蘋果稅」。

 

该来的还是会来!欧盟批准里程碑式法案,苹果的好日子到头了?

據相關數據顯示,近兩年,蘋果應用商店的收入分別為640億美元、857億美元,按30%計算的話,蘋果在兩年內抽走了449億美元。

雖然各國開發者和消費者都苦「蘋果稅」久已,但是礙於蘋果生態的黏性過於強大,不得不妥協。

不過,隨著歐盟批准里程碑式法案的消息傳來,似乎意味蘋果的好日子到頭了,同時也意味著該來的還是會來。

蘋果的好日子到頭了?

 

该来的还是会来!欧盟批准里程碑式法案,苹果的好日子到头了?

有消息稱,歐洲議會正式通過了歐盟委員會於2020年12月提出的《數字市場法案》和《數字服務法案》。而該法案的推行的目的也很簡單,就是監管蘋果及其他大型科技公司。

該法案明確規定,在歐洲地區市值達到750億歐元以上、至少擁有4.5萬活躍用戶的公司將會被納入名單,而蘋果恰恰符合這些標準,成為了主要關注對象。

该来的还是会来!欧盟批准里程碑式法案,苹果的好日子到头了?

據悉,只要符合「看門人」標準的大型科技公司,都將受到DMA法案規則的約束。如果違規就會面臨最高相當於全球總營業額10%的罰款,再次違規其罰款金額將提高到20%。對於蘋果來說,這也是一筆不菲的金額。

要知道,此前蘋果公司寧願連續十周支付550萬美元的罰款,也不允許荷蘭約會應用中使用第三方支付系統。而如今歐洲已經通過了《數字市場法案》,想必蘋果也該掂量掂量輕重了。

 

该来的还是会来!欧盟批准里程碑式法案,苹果的好日子到头了?

不管怎麼說,事實證明只有在公平、公正的市場秩序下,大型科技公司才能良性發展,打破企業壟斷也必然會成為全球各個地區亟需改革的內容。對此,你們怎麼看?歡迎大家留言點讚分享。

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