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今天,喬布斯離世9年,留給我們3句話,值得花30年踐行 – 有海水的地方就有中國人

今天,喬布斯離世9年,留給我們3句話,值得花30年踐行

今天,喬布斯離世9年,留給我們3句話,值得花30年踐行
2,593

今天,乔布斯离开这个世界已经9年。

乔布斯生前说过3句著名的话,分别代表了3种不同的精神和理念,在世间广为流传。

今天,在这个特殊的日子,我特别想一句一句,分享给你。

第一句话

做一张桌子放得下的产品。

1997年,苹果公司账面上的现金只够继续维持3个月。

没想到,董事会把曾经亲手驱逐送走的乔布斯又请回了苹果;

更没想到,乔布斯居然还就答应了;

万万没想到,乔布斯回归后的第一件事,竟然是把曾经赶走自己又请回自己的董事会给解散了。

除了埃德·伍拉德,乔布斯逼迫剩下的董事全部辞职,接着自己入驻并挑选志同道合的董事。

通过与微软比尔·盖茨达成协议,获得1.5亿美元,乔布斯开始确定苹果的方向,于是就有了这第1句话:

做一张桌子放得下的产品。

为了活命,彼时苹果不得不收缩不赚钱的产品线,降本增效,把重心聚焦在精炼且极少数的核心业务之上。

正因如此,潜行了4年时间,苹果于2001年10月推出了 iPod,改写了历史。

大获成功后,iPhone,app store,iPad 等一系列开创移动互联网时代的产品也因这一句话的发酵陆续诞生。

再然后,视网膜屏、全屏无按键、指纹识别、面部识别技术,这些创新引领着世界消费电子潮流,一次次颠覆了用户的认知。

直到现在,每一次苹果发布会都牵动着全球消费者的心。

今天,当我们低头闲适地用拇指划着屏幕,又或靠着椅背阅读文章时,我们要感谢乔布斯97年的这句话。

因为普通人无法想象,乔布斯当时领导着鲜血直流的苹果,从容不迫地抹掉血,微笑着壮士断腕,直面转型。

乔布斯的第一句话告诉我们:

在环境不利时,要保持专注。

第二句话

消费者并不知道自己需要什么,直到我们拿出自己的产品,他们就发现,这是我要的东西。”

乔布斯的苹果不仅是一部手机,还是 iPod,是录音笔,甚至是一部 GPS……

但在 iPhone 诞生之前的过去,诺基亚一直是手机中的王者。

诺基亚满足了用户基本沟通的需求,让彼此不需要见面,直接打电话、发短信也能沟通。

诺基亚的手机已经足够好了吗?为什么又败给了苹果?

有人说乔布斯创造了用户的需求,但我并不这么看,因为“需求从来都只能被满足,而不能被创造”。

比如 iPhone 纵有强大 app 内容生态:相机、闹钟、计算机、音乐、社交、游戏、日历……

但这些需求本来就都在呀。

智能手机出现之前,人们会去照相馆拍照;使用纸质日历;与远方的朋友写信;用收音机听音乐。

所以,我们的需求一直都在,但乔布斯用创新的产品引导了需求,更大化地满足了需求。

我们说:一切商业的起点是消费者获益。

我们还说:菩萨畏因,众生未果;

在这里,消费者获益是“因”,企业获益是“果”。

所以,有的创业者心怀梦想,想要改变世界,但你的梦想和情怀没有人关心。

马云说:客户第一,员工第二,股东第三;

腾讯的经营理念也认为:一切以用户价值为依归;

是的,只有你更好地满足了消费者的需求,你的梦想才有可能顺带实现。

所以,乔布斯的第二句话告诉我们:

做产品,拼的是谁更理解用户需求,谁能更大化满足用户需求。

第三句话

“Stay foolish.”

Stay foolish 翻译成中文,保持愚笨,别太聪明。

聪是听力好,明是视力好。

太聪明的人,几乎每天都能听到处处是机会,看到随处有机遇。

聪明人接触各种资源,遇到各种让人心潮澎湃的模式。

聪明人还总是想着怎样走才能走捷径。

捷径并非代表少走弯路,却消耗了你大量的时间,让你偏离核心能力的正道,靠近旁门左道。

于是,聪明人经常受不了诱惑,他们不停地捡芝麻、丢西瓜,在各类红利和风口上起起伏伏,患得患失。

而创业是什么?

创业是把一件事用笨功夫做到极致。

用长期做功的方式,日拱一卒,把一块巨石推上万仞之巅,接着轻轻一推,取之于势,不责于人。

贝佐斯1997年的第一封信就开宗明义:一切都围绕长期价值展开。

这让亚马逊坚持20多年推动“价格成本结构循环”的增强回路,一锹一锹往下挖,挖出了“规模效应”的护城河;

华为也早在2009年就布局 5G,开挖一条叫做“专利技术”的护城河;

罗胖每天坚持60秒语音,坚持7年多不间断地准时发送;

华杉一年当中除了大年三十可以“合法整天不学习”,到了初一,仍旧要学习。

日日不断,水滴石穿;

不高估一年能取得的成绩,也不低估十年可以攀登的楼梯。

这些都是笨功夫。

所以,乔布斯的第三句话告诉我们:

愚蠢的人总想走捷径,但聪明人都下笨功夫,难走的路,从不拥挤。

9年过去了,乔布斯留给我们的3句话很短,

短到30秒就能念完;

但这3句话也很长,

长到值得我们去花30年来践行。

祝福。互勉。

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美国时间10月5日,是乔布斯逝世的日子。

他走后九年,我们,怀念依旧。

除了上面提到的3句话

乔帮主还留下不少警示名言

这些话,是他给世间留下的伟大礼物

今天,我们帮你全部整理出来,并做好分类

打包送给大家,缅怀乔帮主:

乔布斯经典语录名言 】(附:中文 &.英文)返回搜狐,查看更多声明:该文观点仅代表作者本人,搜狐号系信息发布平台,搜狐仅提供信息存储空间服务。

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