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一夜暴跌5100億,美企起訴蘋果成功,美國法院對蘋果發出“禁令” – 有海水的地方就有中國人

一夜暴跌5100億,美企起訴蘋果成功,美國法院對蘋果發出“禁令”

一夜暴跌5100億,美企起訴蘋果成功,美國法院對蘋果發出“禁令”
2,308

苹果手机的用户,有没有觉得自己在使用手机支付时,购买的产品要比安卓手机贵呢?一家美国企业起诉苹果,成功让美国法院对苹果发出禁令,导致苹果股价暴跌5100亿。苹果的什么行为让美企起诉它呢?

一夜暴跌5100亿,美企起诉苹果成功,美国法院对苹果发出“禁令”

苹果市值暴跌5100亿

现在,在手机市场上,深受大家喜爱的两大手机品牌应该就是华为和苹果了吧。只不过,现在华为受到美国影响,手机数量已经大幅度下降。这样一来,苹果就成了其中的受益方。虽然苹果手机的缺点不少,但它每次都能通过降价的方式,获得大量的销售量。

购买了苹果手机的消费者,你们有没有发现,当你使用手机支付时,必须采用apple ID支付,而且支付的价格都会比安卓手机贵一点。实际上,在你购买了一项产品之后,苹果就能在其中收获30%的利润。

正是因为苹果这种做坐享其成的行为,让消费者会误以为是平台抬高价格。虽然大多数的用户选择默默接受,甚至一些开发商也担心被苹果公司下架,而选择沉默。但这不代表全部的企业都会忍受苹果的这种行为。

一夜暴跌5100亿,美企起诉苹果成功,美国法院对苹果发出“禁令”

已经有一些企业作出抗议的行为,就像Spotify已经对所谓的苹果税进行起诉,微信公众号也已经关闭了收费的功能,但在抗议这条路上,力度最大的就是一家游戏企业Epic Games。

要知道,Epic Game的用户数量有1亿多,每年的利润可以达到10亿美元。获得的利润中,大部分都来自于手机上的虚拟支付,也就是说,美国什么都不用做,就能从Epic Game中获得丰厚的资金。为了不再让苹果从中得到30%的资金,在2020年,Epic Game为用户提供了其他的付款方式,避开了苹果规定的支付方式。

但这个公司的做法,违背了苹果的规定,所以,苹果将Epic Game的一款流行游戏进行了下架。被下架的Epic Game向法院提起了诉讼。但是Rogers法官表示,苹果确实没有让用户得到更优惠的价格,但这也不代表,苹果的做法属于垄断行为。

一夜暴跌5100亿,美企起诉苹果成功,美国法院对苹果发出“禁令”

所以,Rogers表示,Epic Games需要向苹果赔偿违约金,也就是说,Epic Games公司需要补偿上苹果收益的那30%。不仅如此,在之后,苹果以法院的结果宣布自己没有进行垄断。但Epic对于法院的说法并不赞成,所以Epic公司执行官在Tim Sweeney上表示,这场判决谈不上谁是赢家,而且Epic将会继续为用户争取优惠的支付方式。

在法院判决之后,苹果的股价就下跌了3.31%,市值蒸发了800亿美元,折合成人民币大约是5100亿元。就算如此,它对于30%的收益也坚决不退让,但后来,它的态度明显开始犹豫。甚至在2020年11月,苹果对一些小企业的收取的比例下降了15%。

一夜暴跌5100亿,美企起诉苹果成功,美国法院对苹果发出“禁令”

美企起诉成功,法院对苹果下禁令

要知道,其他国家的特定付款方式已经有相关规定了。在2021年8月底,韩国已经禁止了强迫以特定的方式进行支付的行为。等到这项规定正式生效的时候,韩国将会成为全球首个阻止在平台中获取利益的国家,同时,也将会是第一个禁止苹果和谷歌,使用特定方式支付的国家。

除了韩国之外,日本也做出了这项规定。在9月1日,日本表示允许一些应用的消费者使用第三方的支付方式。

一夜暴跌5100亿,美企起诉苹果成功,美国法院对苹果发出“禁令”

而在2021年8月27日,苹果与APP Store更新,更新后的核心就是苹果将不再独占支付方式。在之后,苹果和Epic Games的诉讼案也终于有了最终的结果。据了解,美国的法院已经要求苹果不能再阻碍APP与消费者进行第三方支付。也就是说,苹果不能再从中坐享其成了。不仅如此,胜诉也让一些开发商们的市值得以上涨。

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