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中國遊客不來了,日媒:中國出現一個“夏威夷”,人們瘋狂購物 – 有海水的地方就有中國人

中國遊客不來了,日媒:中國出現一個“夏威夷”,人們瘋狂購物

中國遊客不來了,日媒:中國出現一個“夏威夷”,人們瘋狂購物
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《日本时报》报道,日本观光厅数据显示,2020年有412万名外国游客赴日旅游,较前一年的3188万人次暴跌87.1%,其中,外国游客主要来自中国和韩国等。2019年,中国赴日游客达959万,占入境游客总数的三分之一。

日本财务省发布的报告显示,反映“外国游客在日本的支出”与“日本人在海外的支出”之比的旅游差额从2019年创纪录的27000亿日元下降至5621亿日元(合53亿美元),降幅达79.2%。疫情之下,日本作为全球“观光大国”,旅游业不可避免地蒙上了一层阴影。作为日本的最大客源地,中国的“夏威夷”引起了日媒的注意。

中国游客不来了,日媒:中国出现一个“夏威夷”,人们疯狂购物

日本共同社3月1日报道,中国的海南岛被当地人称为“中国的夏威夷”,面积与日本西南部的九州岛差不多,岛上有可供游泳和冲浪的海滩,但最吸引人的景点是三亚国际免税购物中心。那里人群熙熙攘攘,人们都在寻找最便宜实惠的商品。

报道指出,这个免税中心比东京巨蛋体育馆大2.5倍多。元旦当天,购物者们在各大门店前排队,寻找高端珠宝、化妆品、时装等商品。1月1日至3日,海南岛免税项目的总收入达到5.4亿元,创下纪录,约为上年同期的3倍。目前,海南占中国免税市场份额的25%。

中国游客不来了,日媒:中国出现一个“夏威夷”,人们疯狂购物

报道称,来自中国安徽的52岁汽车经销商李伟(音译)说,他花了3万多人民币(4600美元)买了一块瑞士手表,他透露,他的“总预算在5万到6万元之间”。45岁的上海白领张奥丽(音译)在购买了几件价格不菲的衣服后表示:“如果没有疫情,我早就去马尔代夫或巴厘岛度假了。”这样的顾客是准备在奢侈品上花大价钱的。

根据2011年4月20日起试点执行的离岛免税购物政策,中国海南省对乘飞机离岛(不包括离境)旅客实行限次、限值、限量和限品种免进口税购物,在离岛免税店内付款,在机场隔

离区提货离岛。非岛内居民旅客每人每年最多可以享受2次政策。业内人士透露,价格低于5000元的商品和含税进口商品相比,税率优惠约在30%-50%之间。一件单价5000元以上的商品,缴纳进境物品进口税,税率优惠约在15%-30%。

中国游客不来了,日媒:中国出现一个“夏威夷”,人们疯狂购物

对于所谓的“中国夏威夷”,《经济学人》杂志评论称,海南岛是一个热带岛屿,位于香港西南450公里处,过去只是一个死气沉沉的水湾,到处都是经济型度假村,以迎合那些负担不起“夏威夷之旅”的中国游客。如今,海南吸引了一批更有钱的游客。在这里的大型豪华购物中心购买一件古驰的礼服或蒂芙尼的小饰品,感觉上与在纽约第五大道或巴黎蒙田大道购物没什么区别。

《经济学人》指出,免税购物往往会让人联想到拥挤的机场航站楼。但随着疫情在全球范围内“清空”了各大机场的乘客,里面的免税店也遭受了同样的损失。咨询公司“Generation Research”数据显示,免税销售额在2019年达到860亿美元后,2020年暴跌了三分之二。美国贝恩咨询公司人员预测,在下个十年的后半段到来之前,旅游零售业的实际销售额不会再次达到这一水平。

中国游客不来了,日媒:中国出现一个“夏威夷”,人们疯狂购物

报道提到,多年来,中国人一直是世界上最大的奢侈品买家,占全球销售额的三分之一。目前,一些欧洲旅游零售商正试图“挤入”海南,这是他们对消费能力正在发生变化的一种承认。

一位中国经济研究者将海南岛称为中国的“双循环”经济的典范。他表示,虽然目前这只针对国内游客,但“一旦疫情消退,外需也会纳入其中,这样中国就可以争取像美国夏威夷那样的地位”。但他还补充说:“即使对潜力巨大的海南来说,疫情也是一个巨大的打击,所以,首先海南岛必须确立其作为国际旅游目的地的地位。”

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